"We believe that our personlized service and the relationship that we build with you will help you reach your financial goals"


Keith Lanton

Keith Lanton MBA, President, Herold & Lantern Investments, Inc., and Percheron Asset Management Group

35 Pinelawn Road
Suite 101E
Melville, NY 11710
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MBA, President, Herold & Lantern Investments, Inc., and Percheron Asset Management Group

Keith Lanton is President of Herold & Lantern Investments, Inc. He is also President of the Percheron subsidiaries Lantern Wealth Advisors LLC, and Lantern Insurance Brokerage, Inc. In 1993 Mr. Lanton co-founded our predecessor firm, Lantern Investments. Mr. Lanton has overseen the significant growth of Herold & Lantern Investments’ client assets to more than $3 billion in customer and tri-party assets. Keith is dedicated to client service and has strategically built our group of financial service affiliates to customize solutions that allow clients to achieve their financial goals. He has assembled an outstanding team of brokers and investment advisors specializing in growth and income; and has driven the firm’s effectiveness by leveraging smart technology. Mr. Lanton is frequently interviewed in financial publications and radio; and is a sought after panelist and speaker at investment events. Mr. Lanton received his BA in Economics from Emory University and was elected to Phi Beta Kappa. He also studied at the London School of Economics, and received his MBA in finance and accounting from Columbia University.
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Company Info

35 Pinelawn Rd., Suite 101E
Melville, NY 11747

805 Third Avenue
18th Floor
New York, New York 10022

Our Disclosure

Wealth Advisory solutions provided by subsidiaries of Percheron Asset Management Group, Inc.: Herold Advisors Inc. and Lantern Wealth Advisors, LLC., SEC registered investment advisors. Securities offered through Herold & Lantern Investments Inc., a registered broker dealer, Member FINRA, MSRB, SIPC.

Bernard Herold & Co., Inc.
Rule 606(a)1 Reporting Public Disclosure


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Welcome to Herold & Lantern Investments, Inc., and our new web site! We invite you to take a look around.

Bernard Herold & Co., Inc., and Lantern Investments, Inc., both family-owned firms with decades of experience, have merged to become Herold & Lantern Investments, Inc.  What that means to our existing clients is simple: stabilityand opportunity.  Clients keep their account numbers, and the same talented professionals will continue to serve them. Plus, with significantly enhanced and technology driven capabilities, our already excellent level of customer service will be even better. Read more about the merger.

As you navigate the site you will see the scope and range of our services. We hope you will get to know more about the firm, and its leadership. One thing you can be assured of is that we remain committed to responsiveness. Clients can always reach their investment professionals, or either of us, directly.

If you are an investment professional interested in learning more about our firm, our plans for growth, and the opportunities we offer, let us hear from you. Your passion for financial services, and sincere desire to help your clients reach their goals, means that we should talk.

We have many people to thank for helping us reach this new milestone, but our success has, and always will, come from the trust our clients put in us – a trust we strive to earn every day.


With sincere appreciation,


Keith lanton

Larry Herold
Chief Operating Officer