"We believe that our personlized service and the relationship that we build with you will help you reach your financial goals"


Wendy Lanton

Wendy Lanton Chief Compliance Officer, Herold & Lantern Investments, Inc., and Percheron Asset Management Group

35 Pinelawn Road
Suite 101E
Melville, NY 11747
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Wendy Lanton is Chief Compliance Officer of Herold & Lantern Investments, Inc. She is one of the founding principals of Lantern Investments, a FINRA registered broker-dealer, and Lantern Wealth Advisors, an SEC registered investment advisor. Ms. Lanton has more than 25 years experience in the financial services industry. Ms. Lanton was elected to the FINRA Board of Governors in August 2020. She served on the FINRA Small Firm Advisory Committee from December 2015 until August 2020, and was the committee chairperson in 2018. She currently serves on the Steering Committee for the firm’s clearing firm, Pershing.  Ms. Lanton has chaired multiple compliance forums for retail brokerage firms, and is a frequent panelist and speaker at the FINRA Annual Conference.  She regularly leads industry discussions on topics such as Anti-Money Laundering, Top Regulatory Concerns, and Effective Risk Based Examinations. In February 2016 Ms. Lanton served as a panelist representing small firms at the Cyber security Conference. She is the author of numerous compliance-centric articles focusing on topics ranging from client suitability to cyber-security.

Ms. Lanton graduated from George Washington University with a major in International Finance. 

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Company Info

35 Pinelawn Rd., Suite 101E
Melville, NY 11747

805 Third Avenue
18th Floor
New York, New York 10022

Our Disclosure

Wealth Advisory solutions provided by subsidiaries of Percheron Asset Management Group, Inc.: Herold Advisors Inc. and Lantern Wealth Advisors, LLC., SEC registered investment advisors. Securities offered through Herold & Lantern Investments Inc., a registered broker dealer, Member FINRA, MSRB, SIPC.

Bernard Herold & Co., Inc.
Rule 606(a)1 Reporting Public Disclosure


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Welcome to Herold & Lantern Investments, Inc., and our new web site! We invite you to take a look around.

Bernard Herold & Co., Inc., and Lantern Investments, Inc., both family-owned firms with decades of experience, have merged to become Herold & Lantern Investments, Inc.  What that means to our existing clients is simple: stabilityand opportunity.  Clients keep their account numbers, and the same talented professionals will continue to serve them. Plus, with significantly enhanced and technology driven capabilities, our already excellent level of customer service will be even better. Read more about the merger.

As you navigate the site you will see the scope and range of our services. We hope you will get to know more about the firm, and its leadership. One thing you can be assured of is that we remain committed to responsiveness. Clients can always reach their investment professionals, or either of us, directly.

If you are an investment professional interested in learning more about our firm, our plans for growth, and the opportunities we offer, let us hear from you. Your passion for financial services, and sincere desire to help your clients reach their goals, means that we should talk.

We have many people to thank for helping us reach this new milestone, but our success has, and always will, come from the trust our clients put in us – a trust we strive to earn every day.


With sincere appreciation,


Keith lanton

Larry Herold
Chief Operating Officer