Larry Herold

Larry Herold Chief Operating Officer

CFA, Chief Operating Officer Herold & Lantern Investments, CEO Percheron Asset Managment Group

Larry Herold is Chief Operating Officer of Herold & Lantern Investments, Inc., CEO of Percheron Asset Management Group, and, since 1990, was President of Bernard Herold & Co., Inc., a FINRA registered broker-dealer. Mr. Herold is also President of SEC registered investment advisor, Herold Advisors, Inc., and Chairman of Herold Insurance Agency, Inc., both Percheron Asset Management Group subsidiaries. Mr. Herold is a registered financial representative with more than four decades of investment experience. He has served on the Specialty Firms Committee of the New York Stock Exchange, Inc. and is former Board Secretary of Catherine McAuley High School in Brooklyn NY. Mr. Herold received his BS in Finance and Management from Lehigh University. He became a Chartered Financial Analyst in 1990. He is also a member of the New York Society of Security Analysts.