Two Good Economic Surprises

Published Friday, October 16, 2020, 10:00 p.m. EST

4843 2

With Covid infections worsening and a pivotal national election only 18 days away, it was easy to miss the two good economic surprises this past week.

From the perspective of investors trying to build wealth over the long run, here's what happened.

4843 3

Business owner optimism increased by +3.8 points in September, according to the National Federation of Independent Business (NFIB).

Business owner sentiment is high versus its historical norm. Small businesses created 60% of all new jobs in the U.S. over the last decade, accounting for half of all employees in the U.S., which makes this a useful forward-looking indicator.

Business owners already had been optimistic in August, which makes the newly-released September surge in optimism a good surprise.

Nine of the 10 subcomponents in NFIB's index of business owner optimism, tracked by the National Federation of Independent Business, moved upward. Twenty-three percent more business owners surveyed in September by NFIB expected to increase employment. Business owners saying they planned to make capital outlays rose by +28%, and +36% more business owners in September said they had jobs openings. Owners are expecting improved business conditions over the next six months increased by 8 points.

4843 4

Perhaps the more important surprise in economic data this past week was today's report from the U.S. Census Bureau showing that retail sales, excluding gasoline, soared higher by +6.8% in the 12 months ended September 30, 2020.

Excluding gasoline because gas prices are so volatile, retail sales showed surprising strength considering that the Covid recession is barely over.

The Covid recession was the shortest downturn in modern history.

The surprising strength in retail sales is important because it shows consumers kept spending despite the pandemic, and consumer account for 70% of the economy.

4843 5

The Standard & Poor's 500 stock index closed Friday at 3,483.91, a fractional gain of +0.01% from Thursday and +0.19% from a week ago. While less volatile this past week, the S&P 500 closed Friday higher by +43.57% from its March 23rd Covid bear-market low.

Stock prices have swung wildly since the coronavirus crisis started in March and volatility is to be expected in the months ahead.

Nothing contained herein is to be considered a solicitation, research material, an investment recommendation, or advice of any kind, and it is subject to change without notice. It does not take into account your investment objectives, financial or tax situation, or particular needs. Product suitability must be independently determined for each individual investor. Tax advice always depends on your particular personal situation and preferences. The material represents an assessment of financial, economic and tax law at a specific point in time and is not intended to be a forecast of future events or a guarantee of future results. Forward-looking statements are subject to certain risks and uncertainties. Actual results, performance, or achievements may differ materially from those expressed or implied. Information is based on data gathered from what we believe are reliable sources. It is not guaranteed as to accuracy, does not purport to be complete, and is not intended to be used as a primary basis for investment decisions. Any investments or strategies referenced herein do not take into account the investment objectives, financial situation or particular needs of any specific person. The material represents an assessment of financial, economic and tax law at a specific point in time and is not a guarantee of future results.

This article was written by a professional financial journalist for Advisor Products and is not intended as legal or investment advice.








Company Info

35 Pinelawn Rd., Suite 101E
Melville, NY 11747

805 Third Avenue
18th Floor
New York, New York 10022

Our Disclosure

Wealth Advisory solutions provided by subsidiaries of Percheron Asset Management Group, Inc.: Herold Advisors Inc. and Lantern Wealth Advisors, LLC., SEC registered investment advisors. Securities offered through Herold & Lantern Investments Inc., a registered broker dealer, Member FINRA, MSRB, SIPC.

Bernard Herold & Co., Inc.
Rule 606(a)1 Reporting Public Disclosure


This website uses cookies for navigation, content delivery and other functions. By using our website you agree that we can place cookies on your device. I understand