Privacy Policy

Privacy Statement

On November 12, 1999, the President signed into law the Gramm-Leach-Bliley Act (GLB). Title V of the GLB sets forth privacy requirements for the use of nonpublic personal financial information by banks, securities industry members, insurance companies, and other financial institutions. Pursuant to the GLB, we are sending you this notice outlining our Privacy Policy.

Herold & Lantern Investments, Inc. collects nonpublic personal information about you from the following sources:

• Information we receive from you on applications or other forms;
• Information about your transactions with us, our affiliates, or others; and
• Information we receive from a consumer reporting agency.

Herold & Lantern Investments, Inc. does not disclose any nonpublic personal information about our customers or former customers to any non-affiliated third parties, except as permitted by law. Legal exceptions to disclosure include, but are not limited to:

• To respond to subpoena or court order, judicial process, or regulatory authorities;
• In connection with proposed or actual sale, merger, or transfer of all or a portion of a business or operating unit; and
• To protect against fraud.

Herold & Lantern Investments, Inc. restricts access to your nonpublic personal information to those employees and affiliated entities who need to know that information to provide you with products or services. We maintain physical, electronic, and procedural safeguards that comply with federal standards to guard your nonpublic personal information.

If you decide at some point either to close your account(s) or become an inactive customer, we will continue to adhere to our privacy policies and practices with respect to your non-public personal information.

If your account has a primary mailing address in California, we will limit the sharing of your personal information with our affiliates in order to comply with California privacy laws. If you wish to opt-out or restrict our sharing of personal information with our affiliates you can call us at 631.454.2000

Company Info

35 Pinelawn Rd., Suite 101E
Melville, NY 11747

805 Third Avenue
18th Floor
New York, New York 10022

Our Disclosure

Wealth Advisory solutions provided by subsidiaries of Percheron Asset Management Group, Inc.: Herold Advisors Inc. and Lantern Wealth Advisors, LLC., SEC registered investment advisors. Securities offered through Herold & Lantern Investments Inc., a registered broker dealer, Member FINRA, MSRB, SIPC.

Bernard Herold & Co., Inc.
Rule 606(a)1 Reporting Public Disclosure


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Welcome to Herold & Lantern Investments, Inc., and our new web site! We invite you to take a look around.

Bernard Herold & Co., Inc., and Lantern Investments, Inc., both family-owned firms with decades of experience, have merged to become Herold & Lantern Investments, Inc.  What that means to our existing clients is simple: stabilityand opportunity.  Clients keep their account numbers, and the same talented professionals will continue to serve them. Plus, with significantly enhanced and technology driven capabilities, our already excellent level of customer service will be even better. Read more about the merger.

As you navigate the site you will see the scope and range of our services. We hope you will get to know more about the firm, and its leadership. One thing you can be assured of is that we remain committed to responsiveness. Clients can always reach their investment professionals, or either of us, directly.

If you are an investment professional interested in learning more about our firm, our plans for growth, and the opportunities we offer, let us hear from you. Your passion for financial services, and sincere desire to help your clients reach their goals, means that we should talk.

We have many people to thank for helping us reach this new milestone, but our success has, and always will, come from the trust our clients put in us – a trust we strive to earn every day.


With sincere appreciation,


Keith lanton

Larry Herold
Chief Operating Officer